Social Influence Bias Effects Focus Groups

question 12

Multiple Choice

Social influence bias effects focus groups. What does this refer to?

• A) Few people want to talk up in public
• B) The moderator can lead attendees towards a certain answer
• C) People turn up solely for a fee and say anything
• D) Attendees may simply go along with the views of one or two members in order to avoid conflict

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Definitions:

BPH

Benign Prostatic Hyperplasia, a non-cancerous enlargement of the prostate gland that can cause urinary problems in men as they age.

Floating Ribs

The last two pairs of ribs in the human rib cage that are not attached to the sternum or to other ribs and thus "float" freely.

Pairs

Two items, objects, or individuals that are regarded together because they are similar or complementary.

Ribs

Bone structures in the chest that protect internal organs such as the heart and lungs.