Social Influence Bias Effects Focus Groups

question 12

Multiple Choice

Social influence bias effects focus groups. What does this refer to?

• A) Few people want to talk up in public
• B) The moderator can lead attendees towards a certain answer
• C) People turn up solely for a fee and say anything
• D) Attendees may simply go along with the views of one or two members in order to avoid conflict

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Definitions:

Acoustic Code

The transformation of visual experiences into an auditory message.

Transformational Representation

The cognitive process of representing complex information and structures differently in the mind to facilitate understanding or problem-solving.

Situational Awareness

The perception of the elements in the environment within a volume of time and space, the comprehension of their meaning, and the projection of their future status.

7 ± 2

A theory suggesting that the average person can hold about 7 (plus or minus 2) items in their working memory.