Social Influence Bias Effects Focus Groups

question 12

Multiple Choice

Social influence bias effects focus groups. What does this refer to?

• A) Few people want to talk up in public
• B) The moderator can lead attendees towards a certain answer
• C) People turn up solely for a fee and say anything
• D) Attendees may simply go along with the views of one or two members in order to avoid conflict

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Definitions:

Secondary Dimensions

Aspects of a person’s identity or background that are less visible or changeable, such as education level, marital status, religious beliefs, and geographic location, affecting their experience of the world.

Income Levels

The categorized ranges of income that individuals or groups receive, often used for statistical, tax, or policy purposes.

Diversity

The inclusion and representation of different types of people (e.g., races, cultures, ages, genders, sexual orientations) within a group or organization.

Career Growth

The process of advancing in one's job career by gaining new skills, positions, responsibilities, and opportunities for personal and professional development.