To Avoid Marketing Myopia We Should Define Our Competitors in Which

question 30

Multiple Choice

To avoid marketing myopia we should define our competitors in which of the following ways?

• A) Those firms currently in our category
• B) A historical analysis of our main competitors
• C) According to the user frame of reference
• D) According to key functional criteria

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Definitions:

Heuristics

Simple, efficient rules, often hard-coded by evolutionary processes, that help in making decisions, forming judgments, or solving problems.

Visual Image

A mental picture or representation of an object or scene that is generated by the brain.

Imaginal Scanning

A task in which a participant is asked to form a mental image and to scan over it from one point to another.