What Are Some Key Considerations in Choosing a Brand Name

question 24

Multiple Choice

What are some key considerations in choosing a brand name?

• A) That it reflects the brand position
• B) That is can be protected
• C) That it is memorable
• D) All of these

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Definitions:

Cyclohexane

A saturated hydrocarbon with the formula C6H12, featuring a ring structure of six carbon atoms.

Axial

"Axial" refers to positions or orientations along the axis of a molecule, usually in cyclic compounds, opposed to equatorial positions which are off the axis.

Equatorial

Referring to the position of substituents in a cyclohexane ring, where they are oriented parallel to the equator of the molecule, leading to less steric strain.

DEPT-135

A specialized NMR spectroscopy technique used to differentiate between CH, CH2, and CH3 groups in molecules.