Consistency Involves Closing Three Gaps

question 13

Multiple Choice

Consistency involves closing three gaps. When external stakeholders see the brand differently to how the firm defines it, what gap is this?

• A) Culture-identity
• B) Culture-image
• C) Identity-image
• D) None of these

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Definitions:

Accommodating Style

A conflict resolution approach where one party yields to the others' demands or wishes to maintain harmony and avoid confrontation.

Widely Accepted

Something that is generally recognized, approved, or agreed upon by a large group of people.

Interpersonal Conflict-Handling Styles

Refers to the various ways individuals address disputes and disagreements in personal and professional relationships.

Forcing

A conflict resolution style where one party aggressively pursues its own interests at the expense of others.