Authenticity Is Said to Occur When the Customer Can Place

question 36

Multiple Choice

Authenticity is said to occur when the customer can place themselves in the brand's story. What aspect of storytelling enables this?

• A) Humour
• B) Clear functional benefits
• C) Narrative transportation
• D) None of these

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Definitions:

Advertising

Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor.

Business-oriented

An approach or mindset focused on achieving business objectives, often emphasizing efficiency, profitability, and market competitiveness.

Professional Profiles

Summaries or overviews of an individual's professional qualifications, achievements, and experiences, often featured on social media or networking platforms.

Capacity

The ability, power, or competence to undertake something or the maximum amount something can contain.