Authenticity Is Said to Occur When the Customer Can Place

question 36

Multiple Choice

Authenticity is said to occur when the customer can place themselves in the brand's story. What aspect of storytelling enables this?

• A) Humour
• B) Clear functional benefits
• C) Narrative transportation
• D) None of these

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Definitions:

Free Association

A procedure used in psychoanalysis in which patients say whatever comes into their mind.

Sexual Orientation

An enduring pattern of emotional, romantic, or sexual attraction to individuals of the opposite sex, same sex, both sexes, or more than one gender.

Topographic Model

A Freudian concept dividing the psyche into the conscious, preconscious, and unconscious.

Conscious

In Freud’s topographic model, the part of personality that contains the thoughts we are currently aware of.