Consistency Involves Closing Three Gaps

question 13

Multiple Choice

Consistency involves closing three gaps. When external stakeholders see the brand differently to how the firm defines it, what gap is this?

• A) Culture-identity
• B) Culture-image
• C) Identity-image
• D) None of these

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Definitions:

Skill Learning

The process of acquiring new skills or improving existing ones through practice, training, or experience, often essential for personal and professional development.

Career Advancement

Career advancement refers to the progress and growth a person experiences in their professional life, often through promotions, learning new skills, or taking on more responsibilities.

Employee Commitment

The level of enthusiasm, loyalty, and the willingness of employees to invest effort in their organization's goals.

Taxonomies

A hierarchical system for classifying and organizing complex sets of information or concepts.