Why Do Gaps Between the Brand's Image and Its Identity

question 5

Multiple Choice

Why do gaps between the brand's image and its identity emerge?

• A) Firms fail to deliver on promises to customers
• B) The brand's marketing is inconsistent with the brand's identity
• C) The brand's users do not fit the identity
• D) All of these

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Definitions:

Slot

In computing and electronics, a slot refers to a physical or virtual connector into which a component can be inserted, such as a memory slot on a motherboard.

Processor

A processor, or central processing unit (CPU), is the primary component of a computer or device that interprets and executes commands from hardware and software.

Logic

Pertains to the systematic principles of reasoning, particularly used in computer science to perform operations based on conditional decision-making.

Programmed

Designed or written with a specific set of instructions to perform a particular task or function.