A Signature Story Involves Which of the Following

question 31

Multiple Choice

A signature story involves which of the following?

• A) Images of a brand founder signing an advertisement
• B) Claims of functional product benefits
• C) A narrative that helps clarify the brand's long-term vision
• D) A humorous social media campaign

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Definitions:

Marketing Implementation

The process of executing the marketing strategy by creating and performing specific actions that will ensure the achievement of the marketing goals.

Strategic Planning

The process of defining a company's direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.

Marketing Implementation

The act of implementing marketing strategies and plans into actions to fulfill strategic marketing goals.