Adding a High-Priced Version of Your Existing Product Line Is

question 12

Multiple Choice

Adding a high-priced version of your existing product line is what type of extension?

• A) Co-branding
• B) Category extension
• C) Line extension
• D) None of these

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Definitions:

Net Operating Income

a gauge of a company's financial performance, calculated as gross income minus operating expenses, excluding taxes and interest.

Present Value

The present worth of a sum of money or cash flows expected in the future, based on a certain rate of return.

Cash Flow

The combined value of financial transactions into and out of an enterprise, crucially affecting its cash reserves.

Present Value

is the current worth of a future sum of money or stream of cash flows given a specified rate of return.