What Are the Dangers of a Line Extension

question 26

Multiple Choice

What are the dangers of a line extension?

• A) Could dilute parent brand equity
• B) High risk of failure
• C) Could narrow brand meaning
• D) None of these

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Definitions:

Translational Control

The regulation of protein synthesis in a cell by controlling the translation of mRNA into proteins.

Cytoplasm

The material within a living cell, excluding the nucleus, containing organelles, and involved in cell metabolism and growth.

Posttranslational Control

Regulatory mechanisms that modify a protein’s function after it has been synthesized.

Amino Acids

Organic compounds that serve as the building blocks of proteins, containing both an amino group and a carboxyl group.