When Innovating Via Design Disruption How Should You Respond to a Backlash

question 21

Multiple Choice

When innovating via design disruption how should you respond to a backlash from loyal users?

• A) Say sorry and return to your previous strategy
• B) Tell them that they are wrong and should use another brand
• C) Continue to invest in a long-term campaign to make over the brand
• D) None of these

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Definitions:

Resilience

Denotes the ability to recover quickly from difficulties or adapt well in the face of adversity, trauma, or significant stress.

Lobotomy

A surgical procedure that involves cutting or scraping away most of the connections to and from the prefrontal cortex, once used to treat mental disorders.

Permanently Lethargic

Describes a state of continuous tiredness, a lack of energy, and general disinterest in activities, which may stem from various medical or psychological conditions.

Patients

Individuals who receive medical treatment or care from healthcare professionals due to illness or injuries.