Innovation Should Be Brand Driven

question 28

Multiple Choice

Innovation should be brand driven. What types of brands emphasize incremental innovation that is market driven?

• A) Follower brands
• B) Creative brands
• C) Heritage brands
• D) Share leaders

Understand the components and attributes that are not part of the cultural adaptation process.

Comprehend the process of cultural and biological adaptation in humans.

Distinguish between the concepts of gender and sex.

Recognize the role and importance of symbols in culture.

---

Definitions:

Spot Rates

The current market price at which a particular asset can be bought or sold for immediate delivery.

Hedged Date

The date on which a hedge transaction is initiated to protect against future fluctuations in value.

Foreign Exchange Hedge

A financial transaction implemented to protect an investment or business operation from adverse movements in exchange rates.

Foreign Currency Futures

Financial contracts to exchange currencies on a specified future date at a predetermined price.