Why Do Brand Managers Struggle with Relevance

question 11

Multiple Choice

Why do brand managers struggle with relevance?

• A) The iron cage of brand bureaucracy
• B) Their natural instinct is to emphasize consistency
• C) Their interpretive frame ensures they only draw on information that keeps the brand consistent
• D) All of these

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Definitions:

Nature-Nurture

The debate concerning the relative importance of an individual's innate qualities ("nature") versus personal experiences ("nurture") in determining or causing differences in physical and behavioral traits.

Mind-Brain

A term often used to describe the relationship or connection between mental processes and brain activity.

Binding Problem

A concept in neuroscience and psychology regarding how the brain integrates multiple sensory attributes to produce a unified perception of an object.

Unify

To bring together into a single unit or entity; to make or become united.