Successful Brand Community Strategies Require Which of the Following Approaches

question 24

Multiple Choice

Successful brand community strategies require which of the following approaches?

• A) The marketing department communicates they are a member of the community
• B) Firms should exploit community associations quickly so they can appear cool
• C) Brand managers should relinquish some control of the brand to the community
• D) Marketers should focus on ensuring members do not question the brand

Recognize the role and characteristics of gatekeepers in organizations.

Distinguish between different types of innovations including open innovation, managerial innovation, and process innovations.

Comprehend the concept and importance of open innovation in contemporary business.

Identify methods to increase creativity and innovation within organizations.

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Definitions:

Dr.Strangelove

A satirical film directed by Stanley Kubrick about the Cold War and nuclear tensions between the United States and the Soviet Union.

Payoff Matrix

A table that shows the potential outcomes of different strategies in a competitive situation.

Christmas Gifts

Items specifically purchased or made to be given to someone during the Christmas holidays as a form of expressing affection or appreciation.

Publicly Announce

To declare or state something in a public forum or through media accessible to the general public.