What Happens When Brands Try to Exploit Subcultures

question 34

Multiple Choice

What happens when brands try to exploit subcultures?

• A) Insiders may challenge the brand's myth
• B) The subculture dies
• C) The subculture benefits
• D) The subculture ignores the brand

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Definitions:

Secondary Appraisal

The process of evaluating one's ability to cope with or manage the consequences of a stressful event after initially recognizing it as a threat or challenge.

Stressor

Any stimulus that causes stress, invoking a physical, chemical, or emotional response.

Threat

A perceived danger or risk, posing a potential harm or negative outcome to someone or something.

Second-hand Smoke

Smoke that is not directly inhaled from a burning tobacco product but is breathed in from the environment, posing health risks to nonsmokers.