How Do Subcultures of Consumption Differ from Brand Communities

question 10

Multiple Choice

How do subcultures of consumption differ from brand communities?

• A) They feature many different groups
• B) Collective identity is not defined by the brand
• C) They are less interested in brands
• D) Their members are less loyal to brands

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Definitions:

Accounts Receivable

Receivables from clients to a corporation for goods delivered or services rendered, pending payment.

Cash

A company's most liquid asset, consisting of currency held and deposits in bank accounts, used for transactions or as reserve for future payments.

Liabilities

Economic responsibilities or liabilities a corporation has towards others, necessitating settlement over time by transferring assets such as cash, products, or services.

Return on Assets

A financial ratio that measures the efficiency of a company's use of its assets in generating profit.