What Do Global Brands Mean in the Deterritorialization Framework

question 17

Multiple Choice

What do global brands mean in the deterritorialization framework?

• A) Global brands are the opposite of local culture
• B) Consumption of global brands represents an adaption to Western culture
• C) Consumption of global brands represents an endorsement of Western culture
• D) A sense of imagined community

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Definitions:

Pietism

A movement within Lutheranism that emphasizes personal faith, the need for a 'born-again' experience, and the importance of a devout, godly life.

Mystical Christianity

An aspect of Christianity that emphasizes the personal, direct experience of divinity through contemplation and the practice of mystical traditions.

Repressive State

A government that controls its citizens through the restriction of freedoms and widespread surveillance.

Romanticism

An artistic, literary, and intellectual movement that originated in the late 18th century, emphasizing emotion, individualism, and the glorification of nature and the past.