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What Do Global Brands Mean in the Deterritorialization Framework

question 17

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What do global brands mean in the deterritorialization framework?


Definitions:

High Quality Standards

The maintenance of excellence and superior standards in products or services.

Breakthrough Innovation

A significant and revolutionary discovery or development that drastically advances the field or industry.

Continuous Innovation

The ongoing process of implementing new ideas, improvements, or developments to products, services, or processes.

Product Innovation

The development and introduction of new or significantly improved goods or services that add value for customers.

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