The Contextual Approach to Ethics Implies That Brands Need to Change

question 12

Multiple Choice

The contextual approach to ethics implies that brands need to change when what changes?

• A) Competitors do something differs
• B) The acceptability of marketing actions in society
• C) A new managers takes over the brand
• D) Technological innovations emerge

---

Definitions:

Inhibiting Impulses

The psychological process of restraining or controlling one's immediate desires or impulses.

Superego

A component of Freud's psychoanalytic theory referring to the moral part of the mind that internalizes societal rules and standards.

Dopamine

A neurotransmitter in the brain that is involved in controlling movement and posture, as well as modulating mood, pleasure, and reward.

Genetic Component

Refers to traits or conditions that are influenced by genes inherited from one's parents.