The Decision by Pepsi to Benefit from Aligning Their Brand

question 23

Multiple Choice

The decision by Pepsi to benefit from aligning their brand with the black lives matter protest is an example of what type of ethical challenge?

• A) Co-optation
• B) Reframing
• C) Washing
• D) Unintended consequences

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Definitions:

Maintenance

The process of preserving a condition or situation, such as keeping machinery in operational order or sustaining a level of service.

Customer-Oriented

Being customer-oriented means prioritizing and addressing the needs, preferences, and satisfaction of customers in business practices and product development.

Banks

Financial institutions licensed to receive deposits and provide loans to individuals and businesses.

Product Layout

The arrangement of equipment, workstations, and services in a production facility to streamline operations and workflow.