If a Crisis Has a Low Chance of Occurring but a Potentially

question 20

Multiple Choice

If a crisis has a low chance of occurring but a potentially high impact on the brand, how should you plan for it?

• A) Constant monitoring
• B) Ignore it
• C) Scripted response
• D) Emergency response protocols

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Definitions:

Part-Time

A type of employment status where the worker is employed for fewer hours per week than a full-time employee, often offering flexible schedules.

Temporary Basis

A condition or situation that is not permanent and is expected to change or end after a certain period.

Regular Workforce

Describes the employees who work under standard employment contracts with predictable hours and benefits, as opposed to temporary or freelance workers.

Compressed Workweek

An employment schedule that allows a full week's work to be completed in fewer days than the traditional five-day workweek.