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When Tui Brewery Made Fun of LGBT Rights in Its

question 8

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When Tui Brewery made fun of LGBT rights in its poster campaign in New Zealand, what type of crisis did it experience?


Definitions:

Cell-mediated Immunity

A form of immunity that involves the activation of T-cells and other immune cells to defend against pathogens, independent of antibody production.

Antibody-mediated Immunity

A part of the immune response in which B cells produce antibodies after recognizing antigens, leading to the neutralization or destruction of the foreign particles.

T Cells

A type of lymphocyte that plays a central role in cell-mediated immunity, differentiating in the thymus.

B Cells

A type of white blood cell involved in the immune response by producing antibodies to neutralize pathogens.

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