If a Crisis Has a Low Chance of Occurring but a Potentially

question 20

Multiple Choice

If a crisis has a low chance of occurring but a potentially high impact on the brand, how should you plan for it?

• A) Constant monitoring
• B) Ignore it
• C) Scripted response
• D) Emergency response protocols

Utilize Venn diagrams and tree diagrams for visual representation of event relationships.

Understand the concepts of experiments and sample spaces.

Differentiate between mutually exclusive and independent events.

Use the relative frequency approach to probability.

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Definitions:

Open-Ended Questions

Questions formulated to elicit responses with more depth and range, allowing for detailed answers beyond a simple yes or no.

Casual Attire

Clothing that is comfortable and informal, suitable for everyday wear rather than formal occasions.

Criticizing Employers

The act of expressing disapproval or finding faults with one's employers or workplace, potentially pointing out areas needing improvement or expressing discontentment.

Hired

Employed or engaged the services of an individual or entity for a specific job or task in exchange for compensation.