A Creative Brief or the Communication Strategy Is a Document

question 90

Multiple Choice

A creative brief or the communication strategy is a document developed when planning a health communication program that:

• A) guides program products, activities, and communication with the intended audience.
• B) explains the process to be used for creating program products and messages.
• C) describes the communication channels selected to best reach each audience segment.
• D) provides a rationale for why the specific program products and messages were created.

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Definitions:

Aggregate Demand Curve

A graphical representation showing the relationship between the total quantity of goods and services demanded across all sectors of an economy and the price level, all else being equal.

Recessionary Gap

The difference between the actual level of GDP and the potential level of GDP in an economy, indicating economic underperformance.

Classical Economists

A group of 18th- and 19th-century economists who believed that economic downturns corrected themselves through natural market forces; thus, they believed the economy was self-correcting and needed no government intervention.

John Maynard Keynes

An influential British economist whose ideas fundamentally changed the theory and practice of macroeconomics and the economic policies of governments.