Open-Ended Questions on a Questionnaire That Ask Respondents to Write

question 4

True/False

Open-ended questions on a questionnaire that ask respondents to write out their answers are more likely to be completed than are closed-ended questions, which force the respondent to pick an answer.

Evaluate the benefits and drawbacks of test marketing versus launching based on experience or instinct.

Recognize the role and characteristics of innovators in the diffusion of innovations curve.

Identify the most critical step in the new product development process and justify why.

Understand the dynamics of competitive responses in product marketing and development.

---

Definitions:

Negotiated Agreement

An arrangement or deal reached by two or more parties through the process of negotiation.

Tangible Factors

Concrete and measurable elements that can influence decisions and outcomes, such as money, resources, or physical assets.

Interdependent Relationships

Connections between entities or individuals wherein they depend on each other to some extent, highlighting the mutual dependence aspect.

Mutual Gains

A situation where all parties involved in a negotiation or agreement benefit from the outcome.