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Observation uses the senses to collect needs assessment data about behavior or conditions where it normally happens.
New Ideas
Original thoughts, concepts, or innovations that have not been previously introduced or implemented.
Objective
A specific, measurable goal that is designed to achieve a certain outcome within a set timeframe.
Corridor Principle
A theory suggesting that once entrepreneurs embark on a venture, they are likely to encounter unforeseen opportunities and paths that were not visible to them before starting the venture.
Logistics
The management of the flow of goods, information, and other resources between points of origin and consumption to meet customer requirements.
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