In Developing Loyalty, It Has Been Found That Patients Make

question 22

Multiple Choice

In developing loyalty, it has been found that patients make judgments:

• A) relative to what they have read on social media sites like Facebook and blog posts
• B) based on their expectations to their experience
• C) relative to what their friends and family told them their experiences were like
• D) in terms of how the doctor related to them interpersonally

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Definitions:

Online Direct Marketing

A marketing approach that involves sending promotional messages directly to potential customers through digital channels, such as email or social media.

Viral Marketing

A promotional strategy that encourages individuals to pass on marketing messages to others, creating potential for exponential growth in the message's exposure and influence.

Reverse Auctions

Auctions in which one buyer, usually an organization, seeks to buy a product or a service, and suppliers submit bids; the lowest bidder wins.

Forward Auctions

An auction in which several buyers bid competitively for a seller's good or service, with the price increasing incrementally until the highest bid is reached.