When a Service Declines in Its Life Cycle

question 47

Multiple Choice

When a service declines in its life cycle:

• A) it is always a function of strategy
• B) it can be the result of factors beyond the control of the manager
• C) price changes can usually correct the decline
• D) looking for a market niche can help stem the decline

---

Definitions:

Viral Marketing

A strategy that encourages individuals to share a marketing message exponentially among their social networks, leading to rapid dissemination and potential popularity.

Permission Marketing

A marketing strategy where businesses seek the consent of consumers before sending them promotional messages or advertisements.

Credibility

The quality of being trusted and believed in, often determined by expertise, reliability, and a perceived sense of integrity.

Car Dealership

A business that sells new or used cars at the retail level, typically through a contract with an automaker or its sales subsidiary.