A Consistent Level of Service Deliver Is Essential When the Company

question 38

Multiple Choice

A consistent level of service deliver is essential when the company follows a ____ branding strategy:

• A) multiservice
• B) brand extension
• C) reseller
• D) blanket

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Definitions:

Maintain Current Operations

The ongoing efforts to keep a business's regular activities running smoothly and efficiently.

Multidomestic Strategy

A strategy used by companies that involves customizing products and marketing strategies to specific national conditions to gain local market share.

Market Diversity

The variety and heterogeneity of products, services, consumers, and entities within a market, enhancing competition and innovation.

Polycentric View

Refers to a perspective in international business where a company adapts its strategies and operations to the local conditions of the countries it operates in, often giving significant autonomy to each local branch.