To Reach Targeted Audiences, One of the Best Media Vehicles

question 99

Multiple Choice

To reach targeted audiences, one of the best media vehicles might be:

• A) newspapers
• B) television
• C) magazines
• D) billboards

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Definitions:

Certain Demographics

Specific groups of the population defined by age, gender, income level, or other attributes for targeted marketing or analysis.

Media Logic

A theory that suggests media determine the thought patterns, processes, and frameworks through which we perceive the world around us.

Political Communication

The practice and study of how information, messaging, and media influence politics, public opinion, and policy.

Frame

A mental structure or perspective that influences how individuals interpret and understand information.