In a High-Passive Pricing Positioning Approach, the Price Is High

question 88

True/False

In a high-passive pricing positioning approach, the price is high but other attributes of the product or service are focused on in the market place communication.

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Definitions:

Lay Referral Network

A system through which individuals seek advice, information, and treatment for health problems from non-professional sources within their community.

Health Care

Organized services and structures aimed at maintaining or improving health through the prevention, diagnosis, treatment, and rehabilitation of illness and disease.

Illness Behavior

The ways in which individuals experience, perceive, and respond to their health problems, including seeking treatment and how they communicate their symptoms.

Sick Role Behavior

A concept in sociology referring to the pattern of expectations that define appropriate behavior for the sick and those who take care of them.