When Price Is Presented in a Clear and Easy to Understand

question 68

Multiple Choice

When price is presented in a clear and easy to understand manner, consumers have been found to:

• A) still follow their doctors advice as to where to seek care
• B) be willing to trade-off hospital brand name and distance if it will save them money
• C) trade off brand name of the hospital if it is within ten miles
• D) check the quality ratings of the hospital and ask their doctor