The Promotional Challenge in a WEB 2

question 3

Multiple Choice

The promotional challenge in a WEB 2.0 environment is for an organization to:

• A) to be able to communicate on the internet
• B) to pre-test effectively
• C) to participate in the constellation of the conversation
• D) to be able to use all media vehicles along with the web effectively

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Definitions:

Asch

A psychologist best known for his research on conformity, demonstrating how group pressure could influence individuals to conform.

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed, leading to a belief that one's actions have no effect on the outcome.

Obedience

A form of social influence where an individual follows the orders or directions from an authority figure.

Disobey Orders

The act of choosing not to follow directives given by those in authority, often due to ethical, moral, or personal reasons.