Which of the Following Is Not a Premise Upon Which

question 20

Multiple Choice

Which of the following is not a premise upon which the product life cycle concept is not based?

• A) all products and services have a finite life
• B) products and services pass through four distinct phases
• C) profits rise and fall at different opportunities at each stage
• D) margins remain relatively constant through each stage although market share changes

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Definitions:

Individual Customers

Clients or consumers who purchase goods or services for personal use, as opposed to organizational or business clients.

Geriatric Division

A dedicated branch of a healthcare institution or service focused on the medical care and treatment of elderly patients.

Pharmaceutical Company

An enterprise that develops, produces, and markets drugs or pharmaceuticals for use as medications.

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment, often involving clear and reasoned thinking.