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According to Peters and Waterman, successful business strategy should be designed around
Defensive Attribution
A theory suggesting that people attribute unforeseeable actions either to the victim or the perpetrator, in an effort to distance themselves from the possibility of experiencing a similar event.
Actor-Observer Bias
This psychological bias describes a tendency to attribute one’s own actions to external factors, while attributing others’ actions to their character or disposition.
Self-Serving Bias
A common cognitive bias that causes individuals to attribute positive outcomes to their own characteristics and negative outcomes to external factors.
Fundamental Attribution Error
A cognitive bias that leads people to overemphasize personal traits and underestimate situational factors when explaining others' behaviors.
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