What Is Empirical Evidence

question 2

Multiple Choice

What is empirical evidence?

• A) Information from direct observation or experimental results
• B) Informed, expert opinion
• C) Only things which can be directly observed
• D) Results from a controlled experiment
• E) Information from any reliable source

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Definitions:

Core Product

The fundamental benefit or solution provided to the customer, beyond the physical good or tangible aspect of a product purchase.

Interrelated Dimensions

Aspects or facets of a concept or system that are connected and affect each other.

Physical Evidence

Physical evidence refers to the environment in which a service is delivered and where the firm and customer interact, and any tangible commodities that facilitate the performance or communication of the service.

American Marketing Association

A professional association for marketing professionals dedicated to promoting and advancing the marketing profession.