Examlex
Cultivation theory is a bidirectional theory of media use emphasizing adolescents' interest predisposing them to certain kinds of media.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues rather than on the content of the message, such as the attractiveness of the speaker or emotional appeal.
Attributions
Attributions refer to the process by which individuals infer the causes of their own and others' behavior.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, considering logical arguments and evidence.
Cognitive Dissonance
Cognitive dissonance refers to the mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.
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