How Are the Personal Fable and Imaginary Audience Related to Late

question 32

Multiple Choice

How are the personal fable and imaginary audience related to late adolescence?

• A) The personal fable declines in late adolescence, while the imaginary audience increases.
• B) The imaginary audience declines in late adolescence, while the personal fable increases.
• C) The imaginary audience and personal fable increase in late adolescence.
• D) The imaginary audience and personal fable decrease in late adolescence.

Recognize the temporal and dynamic nature of consumer behavior.

Understand the importance of tapping into consumer lifestyles for branding and product positioning.

Comprehend Maslow's hierarchy of needs and its relevance to consumer and employee motivation.

Realize the smaller number of buyers in B2B markets compared to B2C markets.

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Definitions:

Inevitable

Something that is certain to happen and cannot be prevented or avoided.

Illusory Correlations

The perception of a relationship between two variables when none actually exists.

Memory Biases

The tendency for memory to be distorted by previous experiences, desires, or the current emotional state.

Representativeness Heuristic

A belief that outcomes will always reflect characteristics of the process that generated them (e.g., an expectation that the outcome of a series of coin flips will always look random).