The View That an Observer's Empathic Response to a Sufferer's

question 97

Multiple Choice

The view that an observer's empathic response to a sufferer's distress produces personal sadness, and that the individual acts to help the sufferer because of the egotistic motivation to relieve his/her own sadness, is an example of:

• A) the empathy-altruism hypothesis
• B) the empathy-specific reward hypothesis
• C) the negative-state relief hypothesis
• D) the empathy-specific punishment hypothesis
• E) the negative-state egoism hypothesis

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Definitions:

Brand Loyal

The tendency of consumers to consistently purchase products or services from the same brand over time, often due to satisfaction, perceived value, or emotional connection.

Inertia

A state of inactivity or resistance to change in consumer behavior, often due to habit or perceived effort.

Compensatory Rule

A decision-making strategy where negative attributes can be compensated for by positive attributes.

Product Signal

An indicator or marker that conveys information about the qualities or characteristics of a product to consumers.