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People are more influenced by the expected negative consequences of non-conformity than by the expected positive consequences of conformity. Which theory best explains this hypothesis?
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Officials responsible for representing the United States in international trade discussions and negotiations to advance the country's trade interests.
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Fundamental beliefs about what is right, wrong, or acceptable in behavior or decision-making.
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A branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions.
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