Source Credibility Has an Impact on Attitudes When

question 97

Multiple Choice

Source credibility has an impact on attitudes when:

• A) the message is presented in oral but not written form
• B) the audience is made aware of the credibility of the source before the message is delivered
• C) the audience is made aware of the source credibility immediately after the message is delivered
• D) the audience is unusually persuasible
• E) the audience is unusually resistant to persuasion

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.