The Term 'Sleeper Effect' Refers To

question 38

Multiple Choice

The term 'sleeper effect' refers to:

• A) a greater change in attitudes after the message is played while subjects sleep
• B) that tendency to forget the message after some passage of time
• C) situations where a person remembers the persuasive message but not the source of that message
• D) situations where a person remembers the source of a message but not the message itself
• E) the tendency to forget a persuasive message after going to sleep

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Definitions:

Ph.D.

Stands for Doctor of Philosophy, a doctoral degree awarded by universities, representing the highest level of academic achievement in a particular field of study.

Harvard

An elite private university located in Cambridge, Massachusetts, known for its prestigious academic programs and historical significance.

Black Person

Refers to an individual of African descent or having a dark skin complexion.

Functionalists

Scholars who view society as a complex system whose parts work together to promote solidarity and stability.