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Subjects who had to make a difficult choice subsequently showed a greater reduction in their pulse rates than those who had to make an easy decision. This shows the role of __________ in cognitive dissonance.
Substitute Products
Products that serve as alternatives to one another in the market, satisfying similar needs or wants of consumers.
Immediate Rivals
Competitors that directly impact a business’s operations or market position, often operating in the same industry and targeting similar customer bases.
Value-Chain Analysis
A strategic analytical tool used for identifying the primary and support activities of a business that add value to its final product and then analyzing these activities to reduce costs or increase differentiation.
Location Decisions
The process of selecting a place for conducting business, considering factors like cost, access to suppliers, distribution channels, and customer interaction.
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