When You Discover a Likely Cause of an Event, You

question 98

Multiple Choice

When you discover a likely cause of an event, you tend to ignore other possible causes. This is known as the

• A) endowment effect
• B) correspondence bias
• C) lack of integrative complexity
• D) discounting principle
• E) relativity principle

---

Definitions:

Evaluation Stage

Part of the consumer decision process where alternatives are appraised and weighed before making a final purchasing decision.

Hierarchy of Effects

A model that outlines the sequential stages a consumer goes through in the process from unawareness of a brand to purchase decision, including awareness, interest, desire, and action.

Adoption

The acceptance and integration of new ideas, technologies, or products into regular use by consumers or within an organization.

Awareness

The state or level of consciousness where one is informed or cognizant of something, such as a brand, issue, or product.