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Research on rumours and certainty about them show that:
Purchasing Behaviour
The decision-making processes and actions of consumers related to buying goods or services.
Cognitive Learning Theory
A theory in psychology that states learning happens through internal processing of information, emphasizing the roles of thought, understanding, and knowledge acquisition.
Mental Processes
Internal cognitive operations that involve thinking, reasoning, problem-solving, and planning, among other intellectual activities.
Interference
the process by which other memories or information disrupt the storage or retrieval of specific memories.
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