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Marginalization in Berry's model is usually accompanied by:
Total Contribution Margin
This refers to the total amount of revenue left over after deducting all variable costs, indicating the total contribution towards covering fixed costs and generating profit.
Break-even Point
The point at which total revenue equals total costs, resulting in no profit or loss for the business.
Sales Mix
The combination of different products or services that a company sells, which impacts the overall profitability.
Contribution Margin Ratio
A ratio that measures the percentage of sales revenue available to cover fixed expenses and generate profit, calculated as the contribution margin divided by sales revenue.
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