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Cohesiveness within a group is likely to increase if:
Institutional Markets
Markets composed of customers like schools, hospitals, and governments that acquire goods and services for use in delivering their own services.
Churches
Churches are places of worship for followers of Christianity, also serving as community centers for various religious and social activities.
Buying Center
The collective of individuals in an organization responsible for making procurement decisions, each with specific roles and responsibilities.
Purchase Decision
The process of evaluating and deciding which product or service to buy based on various factors.
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