The Behaviourist Perspective in Social Psychology Emphasizes

question 65

Multiple Choice

The behaviourist perspective in social psychology emphasizes:

• A) that our beliefs, feelings and behaviour are influenced by external reinforcement
• B) the importance of how individuals construe their environment
• C) the importance of individual participants
• D) the influence of personality on behaviour
• E) the effect of behaviour on behaviour

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Definitions:

Purchase Returns

Goods returned by the buyer to the seller due to defects, excess supply, or other reasons.

Sales Discount

A reduction in the price of goods or services offered to customers, typically to prompt early payment or bulk purchases.

Contra Revenue Account

An account used to record reductions in gross revenue, such as discounts, returns, and allowances.