The Gates of the Great Stupa at Sanchi (Figure 18

question 24

Multiple Choice

The gates of the Great Stupa at Sanchi (figure 18.9) feature a tree, footprints, and an umbrella, because these items:

• A) Showed that the Buddha's preaching reached out in all directions
• B) Depicted the Buddha without using a human form
• C) Helped Buddhists appeal to those who looked to the old ways
• D) Made the relief decorative

---

Definitions:

Global Product Strategy

A framework for developing, marketing, and selling products in multiple countries with the aim of optimizing global performance.

Target Market

A specific group of consumers at whom a company aims its products and services, identified by certain demographic and psychographic criteria.

Target Market's Economy

The economic environment and conditions that influence the spending habits and purchasing power of a specific target market segment.

Viable Markets

Markets that have sufficient size, purchasing power, and accessibility to be profitable for selling a company's products or services.