Associative Learning Occurs When One Is Able to Correctly Predict

question 144

Multiple Choice

Associative learning occurs when one is able to correctly predict a(n) :

• A)Reward value"
• B)Expected outcome"
• C)Punishment"
• D)Aversive reaction"

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Definitions:

Buying Decision

The process and final determination made by consumers or organizations when choosing among different products, services, or suppliers.

Goodwill

An intangible asset that represents the value of a company's brand name, customer relationships, employee morale, and other factors that improve a company's business prospects.

Service to Customers

The act of providing support and assistance to buyers before, during, and after a purchase to ensure a satisfactory experience.

Salesperson's Success

The achievement of sales goals and objectives by a sales professional, often measured by sales volume, profitability, and customer satisfaction.